VISUAL DESIGN FOR Mumbai design express
(industry)
design
(Year)
2024
(Services)
web design, print collaterals
the Association of Designers of India (ADI) in collaboration with pantone, launched the colour of the year at the MUMBAI design express.
This project documents the visual identity and experience design created for the event,
INtroduction
Pantone, for the first time in India, announced its Color of the Year '25 through an exclusive event hosted in collaboration with the Association of Designers of India (ADI) at Please See.
The event brought together voices from across the design industry to reflect on the role and impact of color in creative practice.
ABOUT
along with a team of beautiful people, I was responsible for designing the visual identity across digital and physical touchpoints — including the event website, social media creatives, merchandise for goodie bags (in collaboration with Pantone), and volunteer t-shirts.
It was essential to maintain a cohesive design language throughout all formats to create a unified experience ensuring it reflected the event’s visual identity.
the role
We kicked off with a powerful speaker lineup, featuring designers eager to explore, question, and rethink our understanding of color. alongside an incredible mix of creatives from across India.
It was inspiring to connect with so many voices from the community, exchange ideas, and hear stories that spanned disciplines and geographies. A highlight of the day was meeting the President of Pantone and discussing colour with her :)
the EVENT
meet the team
