GHARSA
READY TO EAT REGIONAL INDIAN FOOD
(industry)
fmcg
(Year)
2024
(Services)
BRANDING & PACKAGING
GHARSA is a ready-to-eat vegan meal brand inspired by the diverse regional cuisines of India.
Born out of a longing for comfort and familiarity amidst the hustle of urban life, GHARSA brings GHAR KA KHAANA to modern, conscious consumers with convenience, cultural integrity, and flavor.
INtroduction
the gharsa logo becomes the signature aroma of the brand — rooted. A union of word-mark and symbol,
a structured box around bold Devanagari typography — draws from the timeless Indian dabba, a symbol of nourishment and nostalgia.
This frame is more than just aesthetic; it carries emotional weight, anchoring the identity in familiarity while giving it a structured, modern presence.
the identity
We then brought it all together with personality.
A Chatterbox Aunt, serving second helpings of Comfort and Real Talk.
A Conscious Soul, rooted in Tradition, wrapped in Modern Joy.
A Celebrator of Culture, who throws a party with every plate!
The brand voice blends warmth with wit, nostalgia with boldness — making every word feel like a familiar smile. It’s not just what we say, it’s how we say it — with love, laughter, and a little extra masala.
the PERSONALITY
