lldc winter festival
an annual museum festival
The LLDC Winter Festival is an annual celebration hosted at the Living and Learning Design Centre (LLDC Craft Museum) in kutch, gujarat.
This year the festival was organized in collaboration with Odisha, creating a vibrant cross-cultural platform that celebrates the diverse craft heritage of both regions.
INtroduction
(industry)
crafts
(Year)
2025
(Services)
illustration/visual design
For this year’s edition, I was responsible for designing the entire set of visual collaterals for the festival- including hoardings, banners, signage, decor elements, and digital creatives.
The design approach aimed to reflect the vibrancy, warmth, and earthy richness of the museum's identity while harmonizing it with the visual language of kutch and Odisha.
the role
the process
This involved designing custom tent fabric motifs that drew from the textile traditions of both kutch and Odisha,
creating a visual dialogue between the two regions. For the museum walls, we developed a series of illustrations featuring cultural symbols and festive scenes, adding warmth and narrative to the space.
Food stall banners were designed using a vibrant local color palette and bilingual typography to ensure accessibility and regional character.
We also created laser-cut jaalis — decorative panels that echoed traditional architectural forms.
